Many businesses are looking for ways to stand out from the competition and create a new way to connect with customers. One of the easiest ways to do this is by customizing your packaging boxes.
There are many different options that you can use when customizing your boxes, such as using color, graphics, or textures. However, the design and packaging of your products are one of the most critical factors that determine whether or not a customer will purchase them.
You can get Custom Boxes at wholesale rate which are an excellent way to make your product stand out from the rest, especially if you have a small business. In this article, I will be discussing 4 great tips on designing award-winning custom packaging boxes!
Think about your customer’s packaging needs
If you’re a brand just starting out or looking to refresh your product packaging design, there are some important steps in the process. Custom-branded packages not only transport products and build brands–they deliver on marketing strategies too.
One of these steps is to consider the needs and wants of your customer. For example, if you’re shipping homemade jam, it may be best to package them with a custom jar that’s reusable!
1. Utilize color psychology in design
Color plays an important role when designing packaging for different products–especially those made by creatives who are looking to stand out. When choosing a color scheme, think about what colors represent your product or brand well and use them strategically on boxes as they will help communicate meaningfully with customers.
Adhere to current branding standards It can feel difficult at first, but there are many advantages to adhering to existing corporate guidelines- one being that every detail matches up from past experience and reinforces trustworthiness.
Choose your branding rudiments thoroughly.
Developing a custom package design is one way to help make your brand more memorable. With the use of logos and other symbols, you can create an engaging product that will retain customer attention for longer periods than standard packaging designs often do. There are plenty of creative ways to get yourself noticed, though! Think outside the box in order to engage with customers on new levels by creating something truly unique from scratch or giving their favorite products some added flair like stickers, glitter tape, or sequins instead!
1. Try to make designs simple.
Designing an appropriate tone of voice can be difficult, but it’s important to consider how your customers will perceive the design. If you want to stand out among other brands and products, try a pared-back aesthetic that is tranquil instead of busy or overwhelming.
2. Focus on what makes you unique
What’s the best way to stand out in a saturated market? Customizing your product packaging. Nowadays, people are looking for brands that have their own unique style and personality, which is exactly what you can offer with custom design imagery! Think of it as an opportunity: why go unnoticed when you could create something truly memorable?
3. Design Tips
Use a simple color scheme to draw attention and give the package depth. This can be done with one or two dominant colors, such as black and white in this example. Use complementary colors for accents if you want your box design to pop!
* Combine different textures (i.e., glossy paper, matte cardstock)
* Play around with gradients
* Choose an appropriate font family that fits both the theme of your brand and compliments the overall look of your packaging—something fun but professional is always best! There are many great fonts out there; use Google Fonts to search what’s available near you.”
Your Packaging should tell your business story.
That means that your packaging is not just a vessel for protecting and transporting products; it’s the way you tell stories about those products to thousands of people.
* The company’s identity should be in the packaging, not just on it.
* A strong brand story will create a stronger connection with your customers and increase conversion rates.
* Your Packaging is an extension of your business so invest time into creating something that represents you well.”
An important factor to keep in mind when designing custom boxes or packages for wholesale distribution is how they’ll stack together without any support from within. For example, petite items like jewelry may have trouble staying upright if wedged between two large boxes; larger pieces like flat-screen TVs can easily tip over stacks of smaller ones because there’s no space inside them to anchor at their base.”
A flat lay photograph is a great way to supplement your company’s marketing efforts. For example, you might strategically take photographs of all the available products in one store or area and then arrange them into an aesthetically pleasing fashion on some sort of surface for people to admire.
This type of photography requires both creativity and skill because it has become so common these days! People have grown accustomed to seeing this style everywhere they go, which may make yours hard to stand out from among others, but there’s no harm in trying something new – sometimes doing things differently can lead you down even more successful paths.
Always keep packaging eco-friendly.
When it comes to designing packaging for your product, you have the choice between two different design philosophies. The first is a purely aesthetic-driven approach that emphasizes how visually appealing and eye-catching an object can be while disregarding its environmental impact on society as unimportant or insignificant.
Conversely, some believe that sustainability should come before aesthetics in terms of importance with regards to what makes good design – if something cannot exist without taking care not only of itself but also affecting others around it, then this would constitute poor quality artistry.
Finding sustainable packaging may be intimidating to many businesses. This is because it gets confused with “zero waste” products, which are unrealistic for most brands that need more protective types of product packaging.
Packaging is vital to your product’s success. It is the first impression for many potential customers and can make or break a sale. The 4 tips we have outlined here should help you create custom packaging boxes that are both attractive and effective in getting attention while still being environmentally conscious.
If you want more information on how to get started, visit ImpressionVille, where experts will be happy to show you all of the options available when it comes to creating award-winning custom packaging boxes.